Tradeshow booths are of great importance for businesses and new brands. Presenting your business or products on these events brings quick lead generation and brand recognition. When done right, a tradeshow booth can lead to quick business success. However, bigger tradeshows always have stiff competition amongst different booths, businesses and brands.
To attract audiences in their masses on tradeshows or public business events is the key. So, how do you achieve maximum audiences’ attraction? There are many different techniques and tactics available that you can try. Use of tech products like iPad Hire, laptop rentals and large screens is a start. Then, there are many other efficient ways of achieving audiences’ attraction as well. Some are listed below:
1: High-Tech Tradeshow Booths Never Fail to Impress
Technology devices are always at the forefront of attraction attention. iPad and tablet rentals, laptop hire, VR rentals and large screens hire are some of the most efficient options. These tech devices present products, businesses and brands in an attractive way to audience. Arrange a VR hire stand for maximum crowd interaction. A laptop hire display with interactive content plays well with visitors as well. Large screens will always help attract maximum attention for tradeshow booths. The Tekk Group is a leading tech devices rentals company operating in many parts of the world. Get in touch now to get best devices for rental on tradeshows.
2: Send Out Invitations Before the Event
Creating a hype for your tradeshow appearance is a great way of getting the local people interested. Fortunately, there are affordable ways of doing just that. Get SMS marketing services or invite local people through social media. Create a hype for your tradeshow booth well before the event starts. Send out as many invitations as you possibly can. This is surely going to get people talking about your brand. Also, when locals do eventually reach the business event, they would want to investigate what all those prior invitations were all about.
3: It’s All About Your Tradeshow Booths Location
Want to know a secret about tradeshows? People only generally pay attention to nicely placed ones. All those at the back or in hidden corners often get overlooked or ignored. It is all about how easy your booth is to access and how many people can see it without much effort. Be sure to get the front views and your booth places nicely to be noticed. It all might not be worth investing your time and money in if you fail to get a good floor location.
4: Layout Your Booth Impressively
How many people get attracted to your tradeshow booths is almost completely dependent on its layout. Present your booth impressively and people will want to find out more about it. The overall layout goes beyond a single aesthetic or attention-grabbing object. You need to create an overall theme and layout for that booth. A car launch booth on an automotive tradeshow used VR devices for simulations and a real car front seat like layout just recently. Ideas like this are sure to make people pay attention to whatever is on offer.
5: Dress Your People Up Attractively
Suits and ties are common. Everyone uses them on business events. Need of the hour is to go beyond. We saw a wedding dresses company dress a model in bride’s gown and catch people’s attention efficiently. Mascots can also work provided they are not in too many numbers to drive people away. Simply, dress your people interestingly to get most attention. Go out of the way but still keep your attention pullers looking smart and professional in any way possible.
6: Giveaways Make the Visitors Talk About Your Booth
Tradeshow booths are always competing on the event floor. Some of the best ones encourage people’s attention by offering giveaways. Branded products in logo printed bags and cases spread the word nicely. If you want to go the extra mile, arranging quizzes for visitors or any sort of competitions with giveaways is the way to go. These tactics help get your booths the most attention and word of mouth for everyone attending.
7: Take the Right Team with You
Taking the right team of professionals on tradeshow booths is very important. You need a well-structured team of individuals to deliver best. Start with people pullers who are the politest and yet can make people pay attention. Then, you also need some tech experts with all the knowledge there is about the products. Also, don’t forget some sales closers and pay attention to your information keepers as well. All of these guys combine to make your tradeshow team the best.
8: Refreshments – The Cheap and Silent Attention Grabbers
When people visit tradeshows, they often get exhausted by so much going on. There might also be no place to buy a drink from. Why not offer them refreshments from your tradeshow booths? Great idea right! In our experience, refreshments are cheap and yet so much efficient. Just have a coffee machine or a cold beverage dispenser depending on the weather. This cheap little investment will get people talking and attending your booths.
9: The Power of Lighting for Tradeshow Booths
People often overlook the power of lighting. Believe that it can make people come to your booth, stay there or also make them leave quickly. Yes! Lighting can do all of that. Get the right bright lighting that doesn’t get too much in the eyes and you have a winner combination. Shine lights directly into people’s eyes and they will want to leave before they come to your booth. Simple as that.
10: Entertainment for the Visitors
Entertaining visitors is also another great way of getting heads turning towards your tradeshow booths. Arrange a VR station for your visitors. You will get people lining up for their turns. Once they are there, it is easy to convey to them your booth agenda as well. You can get VR hire devices from The Tekk Group in many different parts of the world. Call us now or chat with us to find out how we can help make your tradeshow booth the most talked about.